Good to Great

What separates a good company from one that achieves lasting greatness? In Good to Great, Jim Collins and his research team examine companies that made the leap from solid performance to sustained excellence, comparing them with carefully selected businesses that failed to do so. Drawing on years of research and thousands of pages of data and interviews, Collins identifies key principles behind that transformation, including Level 5 Leadership, disciplined culture, the Hedgehog Concept, technology as an accelerator, and the Flywheel Effect. The result is a detailed exploration of what drives enduring organizational performance.